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Building codes

(website design considerations)

Internet visitors are selective with their travel preferences. They have so many homes (sites) to select from that they avoid homes that are poorly or improperly built.

• General guidelines for house design
• Special effects
• Decorations
• Colors & styles
• Amateurish annoyances
• Stereo music in your house


General guidelines for house design

  • Don’t use a click-thru entry page. Visitors who click on a link to your house should be transported directly into the foyer, not the porch outside your front door.
     
  • When you change default hyperlink colors in your house, explain the color scheme to your guests. Visitors expect to find underlined, blue text as links. If they don’t see them, they don’t generally know where to click.
     
  • Never use the phrases “Click Here” or “Click Below.” Visitors are not idiots. They can figure out where to click  by themselves.
     
  • Don’t build a room full of Internet awards. Nobody cares, there are too many awards, they are too easy to obtain, and they have nothing to do with the function of your house.
     
  • Don’t try to design a house that is compatible with every browser in the world. The major browser in use today is Microsoft Internet Explorer. The second and third most popular browsers are Mozilla Firefox and Netscape Navigator. When possible, test the appearance of your home with these three browsers and don’t worry about the others.
     
  • Make sure your hyperlinks are correct and active. Guests are easily alienated by a “404” error.
     
  • Limit the number of hyperlinks leaving your house. It is difficult to entice guests into your home in the first place. Links invite them to leave before they get your message or buy your product.
     
  • Don’t provide links to Internet search engines in your house. Your guests know how to find a search engine.
     
  • Avoid or limit your use of cookies. Most guests consider cookies an invasion of privacy and a threat to security. If you must use cookies for visitor interactivity, it is politically correct to inform them you are doing so in your house “privacy statement” and explain the reason.
     
  • Don’t waste your wall space by hanging up affiliations with guilds, associations or other organizations to prove your credibility. Organizations like these can provide useful learning resources, but displaying their logos in your home only proves your “amateur homebuilder” status.
     
  • Do not use visible frame dividers. Avoid page frames altogether if possible. Frames are an indicator of poor planning and design.
     
  • Never use “Under construction” text or graphics in your rooms. If a room isn’t finished, don’t allow visitors in. How would you feel if you made a reservation at a motel and found an empty lot with an “under construction” sign when you got there?

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Special effects

  • Don’t place a hit counter on your page. Nobody except you cares about the number of visitors to your home. Hit counters increase browser load time and annoy your guests.
     
  • Don’t use blinking text – EVER.
     
  • Think twice before using background music on a page. It devours bandwidth, annoys many visitors and doesn’t work in all browsers.
     
  • Avoid JAVA applets unless you have a compelling and specific reason for using them. JAVA applets slow down load times and present security problems.
     
  • Avoid ActiveX controls unless you have a compelling and specific reason for using them. ActiveX code presents potential security problems.
     
  • House guests have developed an intolerance for pop-up advertisements or homes that generate multiple browser pages open at the same time. Pop-ups are a sure way to guarantee guests erase your address from their address book.
     
  • Avoid third party features that come from another house, i.e., hit counters, guest books, e-mail list compilers, chat rooms, active content from news or weather sites, etc. They all slow down browser loading time and solicit guests to desert you.

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Decorations

  • Minimize the use of graphics, especially animated ones. If a graphic doesn’t enhance a link, title or text, don’t use it.
     
  • Don’t link to graphics in other peoples’ homes. It is rude, slows down page loading and could result in legal trouble for copyright infringement
    .
  • Large graphics slow down browser loading time. Make the file sizes of your graphics as small as possible.

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Colors & styles

  • Don’t use black backgrounds with lightly colored text unless you really know what you’re doing; and never in a business home or store. Black backgrounds are normally regarded as the signature of an amateur home builder.
     
  • Confine your fonts to those normally included with a computer’s operating system, i.e., Times New Roman, Arial, Comic Sans. If you need fancy fonts to enhance your rooms, create them as graphics.

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Amateurish annoyances you should avoid

  • Guest books. Let visitors send you e-mail if they’re buzzed by your site. Guest books take up server space and allow visitors to discard pornographic garbage in your house.
     
  • Countdown timers to graduation, end of year, next visit of a comet, etc.
     
  • DHTML elements floating through the room for no apparent reason.
     
  • Link exchange or other advertising co-op banners.
     
  • “The current date and time is . . . ” Guests have watches. And they don’t care what the time is in China.
     
  • Scrolling messages in the browser status box. 

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Stereo music in your house

Should you play stereo music in your house? Some people enjoy listening to music while they browse, and some are so annoyed by it they never return to a house with stereo. There are several ways to broadcast sound in your house. There are various types of sound formats and not all visitors have players for all of the formats. If you insist on experimenting with sound on your pages:

  • Reconsider your decision to include sound. The quest for a perfect sound file will consume your life, ruin your marriage, make your kids hate you, keep you awake nights and result in the disappointment of your life when you hear your 128-bit masterpiece played on a co-worker’s 16-bit generic sound card.
     
  • Whenever possible, use MIDI files (.mid) for your music. MIDIs have smaller file sizes and download faster than MPEG, AU, WAV, MP3 or other sound file formats.
     
  • Don’t use music merely for effect. Always be aware that a particular song or musical theme could offend someone if it isn’t appropriate for the content.
     
  • Avoid any use of copyrighted sound material. There is a large amount of royalty-free or copyright-expired music on the Internet. Look for it or compose your own.

Many sound artists allow free use of their sound creations for personal or non-commercial pages. When you use someone’s music, give them credit. When you receive a nasty e-mail from someone claiming to be the owner of a sound file you found at a supposedly free Internet site, remove the file and send an “I’m sorry” response.


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